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Social media marketing is a must for businesses; it slashes lead generation costs, builds trust with prospects, and increases web traffic year after year. And there’s no better network for engaging potential customers than Instagram. Read More

Social media optimization is different from search engine optimization, but the end goal is much the same. The basic idea is to drive traffic to your social media presence and build your brand. In many cases, you SMO strategy will work in tandem with your SEO strategy, but what exactly is SMO? Read More

When it comes to content marketing, many people tend to put most of their focus toward SEO and hiring writers who can get them to the top of the search engine. They spend a lot of time on keyword research. They also spend large amounts of money on analytics tools. These are all good practices. Read More

Generating sales takes a considerable amount of time and forethought. Engage your audience through social media by offering free products and creating groups. Go out of your way to ensure that you are offering content that is both creative and engaging. Read More

With the rise of IoT, responsiveness has become one of the most valuable qualities of any business, tech, advertising and content professional. It’s hard to be responsive without an updated knowledge of market trends and breaking news. Read More

The better your paid advertising efforts are, the more likely you are to get people to your landing pages. As you diversify in this area, you will also be able to see what paid advertising methods have the best return on investment. As you learn, you can then adjust moving forward. Read More

Managing a B2B content marketing campaign can prove to be difficult without the proper management tools. A management system doesn’t have to be cumbersome or complicated to provide powerful operating solutions. Read More

Getting your content to “go viral” seems like an impossible job nowadays, especially if your online reputation or following isn’t that developed right now. Although you have access to all of the tools you would need and you have some brilliant ideas, your content fails to gain traction. Read More

More often than not, businesses are judged first and foremost by their social media presence. If and when a crisis hits a business, it will very often start (and if not start, at least play out) in the very public sphere of social media. Read More

Most great inbound marketing strategies include blogs, which are showcased on the company website and can also be shared across social media. Building a wide reader base takes time and energy, just as companies also invest in creating email lists and gaining Facebook followers. Read More