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Apple's may never catch Android in China, but its new deal with China Mobile gives it access to a huge market of 763 million people. If captures even a fraction of that, it will translate into huge sales figures. Read More

I learned over the last couple of weeks that the Yankees-Red Sox rivalry ain't got nothing on iOS-Android-Windows Phone, and when you diss somebody's favorite phone or even just don't embrace it as completely as they do, they take it personally. As marketers you want that same kind of loyalty with Read More

When you engage with users on mobile devices, you have a limited period of time to keep their attention, and if you don’t please them, they’ll move onto to somebody that will. Read More

Every company struggles with the social media ROI question, but SAP built their social presence from the ground up with the idea of tying the effort to making sales, which after all is the ultimate goal of every company, isn't it? Read More

Today the relationship between marketing and customers has been flipped upside down and the customer is firmly in charge. That means preaching to them isn't going to get you anywhere. You need to deliver them quality content in the context of what they're doing --and that's a huge challenge for org Read More

A speaker at the Gilbane Conference this week suggested it was time for a new marketing technologist role to bridge the gap between IT and marketing. As company technology strategy increasingly centers on marketing, it could be an important role. Read More

You would think that in the age of BYOD, that the two-phone stack, people carrying one phone for work and another for personal use would be fading, but in my informal observations, I've noticed that it still persists --and one is usually a BlackBerry. And this in spite of BlackBerry's dire financia Read More

Anyone who sells to consumers knows that it's a different game these days. Consumers talk to one another. They don't like to be preached to or interrupted and they make more informed purchasing decisions, often bypassing sales altogether, but the same dynamic is in play for business buyers too. And Read More

We who are immersed in technology sometimes forget it's about solutions, not how it works. All most SMBs care about is that they have a business problem and they want a quick technology solution. Is it cheaper, faster or better? That's all that matters. The rest is discussion fodder for journalists Read More

When we talk about customer experience management, we tend to think of huge, expensive, complex systems that would seem to be out of reach of most small and medium businesses, but if you can manage the customer experience incrementally using a little common sense, it doesn't necessarily have to be Read More