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No one wants to spend money on new technology unless you really have to. Unfortunately, for many of us, we buy technology when what we have is no longer working. I've learned, however, that often times, keeping technology refreshed will help ensure you and your employees are working as productively as possible. Read More

SEO, or search engine optimization, is the practice of getting search engines to show your website when someone uses them. It can provide a great source of traffic for your website and build new customers and clients. The problem is, though, that most small business sites don't have what it takes to rank well in search engines. This guide will Read More

Organizations are using Twitter (Twitter) for just about everything from ecommerce to legislative awareness. Given the variety of messages that Twitter can be used for, why not use it for one of the most critical needs an organization has — finding employees? Read More

It's an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they'll tell you a different story. Read More

Increase and exceed your expectations in business with John Jantsch's personal experience story of this concept in action. Read More

Can Twitter really help your business? Or is it just another place on the web to waste time. Read More

An autoresponder is a cool software package that will automatically send an e-mail to any e-mail address that signs up or opts in to a mailing list. It is most often used to follow up with subscribers to an e-mail newsletter or other e-mail list. You can send one follow e-mail through an autoresponder or several. Read More

An in-depth discussion on the timely topic of health care. If you're self-employed or own a small business and are "in the market" for health insurance - here's some great advice for you. Read More

Is the franchise you are thinking of buying perfect for you? Will it meet your criteria? Have you defined your criteria? Your criteria should include things like investment comfort level, hours and days of the week required, growth opportunity, and an exit strategy that will let you enjoy the fruits of your labor- the monetary equity you have buil Read More

You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More