Brian Pember, Director of Customer Communications for UPS, shares how the company uses LinkedIn to narrowcast messages to targeted audiences, rather than broadcast to people who haven’t shown interest in a particular subject.
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Sannwood submitted the following stories to BizSugar
Brian Pember of UPS: LinkedIn Targeting Tools Lead to Better ROE
Posted by sannwood under Social MediaFrom http://smallbiztrends.com 3330 days ago
You Can Motivate Your Staff And Yourself at the Same Time
Posted by sannwood under ManagementFrom http://smallbiztrends.com 3338 days ago
Made Hot by: ObjectOriented on October 12, 2015 12:52 pm
Pay it forward management goes a little something like this: I help you, and in return you help someone else. Imagine if this were to be applied in a business setting where everyone knows that, if you pay it forward, the business result can not only be incredible, but it can create incredible feeli
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Is the Twitter 140 Character Limit About to Change?
Posted by sannwood under Social MediaFrom http://smallbiztrends.com 3338 days ago
One of Twitter’s trademark features is its 140 character limit. But is that about to change? A report from ReCode suggests the social media company is considering a product or feature allowing users to create longer-form content on the service.
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7 Habit Changes That Will Rock Your Business in Unexpected Ways
Posted by sannwood under TechnologyFrom http://smallbiztrends.com 3338 days ago
In the Toyota Production System, small, continuous improvements drive high quality of work and competitiveness. Today, Toyota shares this process with other organizations. The goal is to help them make great things happen. Toyota partnered with filmmakers to create a series of mini-documentary film
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Top 3 Apps for Content Curation
Posted by sannwood under Online MarketingFrom http://smallbiztrends.com 3345 days ago
Made Hot by: joyh1 on October 3, 2015 2:41 pm
Has your content marketing strategy hit a speed bump? Ready to up your content curation game? These top 3 apps can help.
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Is it Possible to Make the Most of Technology AND Still Enjoy Free Time?
Posted by sannwood under TechnologyFrom http://smallbiztrends.com 3345 days ago
Made Hot by: businessgross on October 4, 2015 6:03 pm
We need to truly disconnect from technology before we can recharge our body and mind and do things like get back in touch with our inner well of creativity. Truly disconnecting can improve your mood and boost your ability to concentrate and live in the moment. Here are some steps to help you set se
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Test Drive of the New LinkedIn Campaign Manager
Posted by sannwood under Social MediaFrom http://smallbiztrends.com 3352 days ago
Overall, the new LinkedIn campaign manager is much cleaner and more user-friendly. The ad creation wizard makes it fairly simple to choose which of your posts you’d like to promote and turn into an ad. The new campaign manager is a definite improvement to the advertiser interface. Let’s have a look
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Skype for BSkype for Business vs Regular Skype: Is It Time to Upgrade?
Posted by sannwood under TechnologyFrom http://smallbiztrends.com 3352 days ago
Skype for Business is specifically optimized for use by businesses of all sizes, including small businesses. And Microsoft has been upgrading and improving the product, with additional upgrade plans in the works. It now offers business users some distinct benefits that the regular version of Sky
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Spotlight: FlyWine Offers Quality Wine in Small Bottles
Posted by sannwood under StartupsFrom http://smallbiztrends.com 3360 days ago
FlyWine produces single-serve wines, but doesn’t do so in bulk. And it partners with different winemakers for each edition. So those looking for the convenience of single-serve wines can still enjoy the quality and variety they’ve come to expect.
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How to Use the New Bing Keyword Tool on Your Next Campaign
Posted by sannwood under Online MarketingFrom http://smallbiztrends.com 3360 days ago
Bing now has 20 percent search market share, making it one of the largest search engines in the world. If you’re not paying attention to it yet then you should be, and this tool will help you find success. Here's how the Bing keyword tool works.
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