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As marketers, if you can run the most productive lead generation campaign and if those leads don’t change over into business openings and deals, then it’s just nothing. Studies prove that, in terms of engagement, lead nurturing emails pound on an individual email that impacts in the future. Read More

Email, being the powerful channel for direct marketing is indeed tricky as marketing professionals find lead generation challenging with the growing demand is business development. Read More

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While it is easy to relate guerilla marketing as an approach to get the word out to audiences that aren’t hyper targeted, it is far from the truth. Guerilla marketing works best when the ads are driven into the minds of targeted audiences. The message can soon spill into pool of wider audiences tho Read More

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