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Facebook ads are a fantastic way to reach potential consumers. However, the key to success is reaching right audience. To do so, you’ll want to incorporate the right targeting parameters. Read More

In this thriving era of startups, we are collectively witnessing home-grown businesses where there are no more than 2 persons or solopreneurs looking after the business. No wonder, the trend appears to be widespread and the reason for more and more people turning towards nurturing small business ne Read More

In the current scenario managing business and operations has become easier owing to the development in technology. There are enormous tools and software available in the markets that are being used to make the operations more efficient. Amongst all there is a rapid increase in the popularity and us Read More

Employee productivity is just another fancy term for trying to get people to complete your work on time. However, it is not as simple as it sounds. You are running a small or large company and you need your employees to generate a certain level of output to keep the profits flowing. So the question Read More

There has been a lot of buzz lately about marketing psychology. With so many technological stimulants out there, it’s difficult for a lot of businesses to stand capture the attention of users. Marketers are interested in what makes a person say yes and what makes a person say no to a product or ser Read More

There’s no denying the fact that E-commerce has become the heart of business, small and large alike. According to sources, 2016 will mark the consolidation of the mobile era, with half of all consumers using their mobile devices to make transactions. Read More

Whether it is the ultra-modern products offered by startups or the evergreen traditional products offered by years’ old national and international brands, everyone is vying to get the largest share of customers in their industry. But it requires a lot of endeavors and some effective decisions. Read More

Salespeople are key assets of the organization. They not only help to increase the sales but also play a crucial role in creating the brand awareness. People make perception of the brand based on their interaction and experience with the salespeople. Read More

Have you recently launched your new business and are heading towards the next step to acquire more customers?

Do you feel that the strategies that you have planned for the sales and marketing would not be sufficient to allow you to sustain and compete in the market cluttered with the competitors Read More

The wacky world wide web has undoubtedly changed our lives for good and bad. Focusing on the brighter side, this mighty platform has come forth as a saviour for businesses and like. Read More