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Well-trained sales personnel who are equipped with sound product knowledge, soft skills, and customer-centricity are in the best position to drive sales while maintaining long term relationship with the customers. Read More

Exhibitions and trade shows can be a great place to showcase your brand and get a chance to be noticed by a vast audience. Exhibitions can often be costly, but they provide small business owners with the opportunity to interact with their target audience, and they can also be an important medium fo Read More

Undoubtedly, Pinterest is the fastest growing platform among eCommerce marketers, artists, social media power users, brands, businesses and many more. The reason is, it’s not only allows people to discover and save creative ideas but it also a heaven for small and medium scale business to reach to Read More

Nobody likes advertisements. If we see them on the newspaper, we flip the page. If it’s a commercial break on T.V., we change channels. If there is a pre-roll ad on YouTube, we click ‘skip ad’. We have programmed ourselves to block, ignore and filter ads out. Read More

Increasing competition in the retail market, both offline and online, makes it necessary for small business enterprises to enhance both the productivity and efficiency of their sales team. The following tips can help to make your sales team productive and enhance their performance. Read More

In the business world Customer Relationship Management focuses on the customer experience and organizations have shifted their attention from age-old practices towards the management of customer experiences through distinct activities. Read More

Customer is the king- old adage, Customization is the king- new Adage. Gone are the days when customers run behind specific products or services for their need or luxury; today as many service providers and suppliers, where differentiation for choice has become very important, and a bit tough. Read More

I recently had the opportunity to sit down with Sarah Austin, creator of Broad Listening, a product that among other things helps marketers manage their messaging, and match it to their audience. This is a space which fascinates me and most people don’t have a good understanding on how to grow thei Read More

Gone are the days when convincing customers to make a purchase was the core mantra of marketers. Nowadays, relationship marketing has evolved as a dynamic concept with the emergence of customer relationship management techniques, both offline and online. Read More

The current generation of consumers are equipped with smart phones that provide extensive applications to transact with. Small businesses can take advantage of such mobile apps that are free to download. These help to connect with potential customers and interact with them in a convenient manner. Read More