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Content is not king. Forget what you’ve learned. Content shared in the right communities can reach “king” status if you know where to post it and how to connect with fellow community members. Optimizing your content comes down to creating magnetic headlines for your content, which vibe with a caref Read More

Guest blogging gives a person the ability to build their credibility, links pointing to their website and social profiles, social following, community, industry relationships, visibility, increased traffic and more. It’s one of the many ways to make a name for yourself in a industry, promote your b Read More

50% of Mobile Users Own Both Smartphone and Tablet

Build content for both Smartphone and tablet users. A whopping 66% get news on both devices. Readz notes that 112.5 adults in the US are expected to own a tablet in the year 2016. This means that over 1/3 of the adults in the United States will Read More

The first thing a potential employer or investor will do when they get your resume is ‘Google you’ (that’s your Zero Moment of Truth) there is no doubt about that; they will check out all your social media profiles (LinkedIn, Google+, Facebook, Twitter, Quora etc.) and anything else that comes up. Read More

Recently Matt Cutts, the head of Google Spam Team, proclaimed The Decay and Fall of Guest Blogging for SEO causing another major outcry from link builders worldwide who were slow to adjust their link building tactics to post-Panda and post-Penguin world. Google now looks at the inbound link to see Read More

Making your content mobile friendly can increase website traffic and pad your pockets. Smartphone users, tablet lovers, and e-book reader junkies are more likely to consume your content via mobile devices than their laptops or traditional desktop computers. Content creators would be wise to cater t Read More

For 10+ years I have helped many of the world’s best known brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential, Boehringer Ingeliheim, Tommy Hilfiger, Mohegan Sun, K12, NYT, Sotheby’s, Allergan, and many others) leverage the Internet in unprecedented ways to spur growth thr Read More

Keyword research is an integral part of any online marketing campaign. Without knowing what keywords to target, how can you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?

For a long time, Google AdWords Keyword Tool – now Read More