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A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release --


Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is Read More

How to build a marketing promotion that uses QR codes or scan tags with smart phone applications. Review ideas for marketing promotions and campaigns.

Mobile scan tags or QR (“quick release”) codes are like barcodes for a smartphone. When scanned with a smartphone application, users can be linke Read More

Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn --

Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotion Read More

The creation of an eBook can generate income as well as help a business build an industry reputation with additional exposure to their products, services or expertise --

Many small businesses are finding that the creation of an eBook can be a great way to position themselves as experts in an ind Read More

How to build an integrated marketing plan that uses templates and outlines to develop marketing strategies and tactics in an annual or go-to-market plan.


Whether your business is updating an annual promotional marketing plan or developing a product go-to-market launch plan, starting with a sol Read More

New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials --

In the past, printed marketing pieces often had a short shelf
life... or offered marketers limited space to fully engage or communicate a message.

But now, with Read More

Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page --

Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and Read More

Small businesses are always looking for a new way to drive traffic to their website and generate online sales. Being part of a high visibility distribution channel can help elevate your online presence and enable your business to compete with bigger businesses.


Amazon.com (one of the internet’ Read More

Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales --

With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with custome Read More

Advancements in email marketing software services have made cost-effective email campaigns with sophisticated functionality accessible for businesses of any size. Major email marketing services such as VerticalResponse, Constant Contact, and iContact offer easy online access for creating, launching Read More