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What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best answer to that question.

Here are cost-effective tips to incorporate digital Read More

Your brand’s online presence can make or break your business because customers expect to have almost instantaneous interaction through social media.

So, to help you manage it, here’s a peek at some of the apps best suited for small businesses. Read More

How customers expect, and receive, customer service is changing to match the market’s dynamic digitization. Just as an individual can look up product information or store locations instantly, they also have come to expect near-immediate feedback from their favorite brands and trusted patronages.
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For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year.

Follow these rules to plan and execute successful direct mail marketing campaigns this year... Read More

2014 was a pretty good year, and you did an impressive job with your marketing budget. But that doesn’t get you off the hook for 2015. There is always room for improvement, and with technology changing daily, you can’t afford to be left behind.

Here are some ways to improve core strate Read More

What are the hot topics on marketing best practices and tools small businesses were interested in 2014?

Check out our round-up of the most popular posts in 2014 - from marketing plan strategies to low-cost tools. Read More

Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and trends.

Whether you are building your marketing plans for the New Year or look Read More

There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat...

Marketing plans don’t have to be complicated.

Here are some simple strategies to create marketing plan tactics that deliver a consistent return on Read More

Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone.

Here are some tips on how graphics, photos, video and other visuals can help elevate your ma Read More

If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides a significant return on investment — Read More