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If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

Are you trying to create your first infographic and don't know where to start?

Here are my favorite (FREE) tools to help you create and share an infographic with examples from one I recently made myself. Read More

What makes your business unique and stand out from the competition? Your Unique Selling Proposition helps to differentiate your company and it should be used in all your marketing efforts.

Before you start your annual market plan process, use this simple worksheet to zero in on your unique selli Read More

Telling the story of your business can help build a stronger brand bond with your customers and the industry.

Featuring a business growth story example in the boating industry. Read More

The approaching end of the year presents a perfect time to ensure that you capture as much business as you can — and to plan for all the opportunities a new year presents.

Here a few simple ways to plan a successful year-end marketing calendar to finish off the year strong and prepare for next y Read More

It's polite to share... isn't it??

Follow this best practices guide for posting and engaging on social media sites like Facebook, Twitter, Instagram and more
[includes a handy INFOGRAPHIC to highlight some key ideas for each social media site] Read More

Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
Read More

Facebook was the perfect solution for small businesses on a tight budget. All businesses had to do was build up a valuable fan base and post interesting content to drive traffic to their website or local businesses. Or so they thought.

As the formerly free social media platform turns into a paid Read More

You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operations in nearly every aspect of running and growing your business.

Here are some simple but effective ways to keep better business books... Read More

The first impression you often make on LinkedIn is with the photo you choose to represent yourself. And unfortunately sometimes a person can be judged by their photo. Do you want to leave an impression that you are less than professional?

Here are 13 “personas” and mistakes to avoid when choosin Read More