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You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result.

Here are some of the business benefits of accepting credit cards for your business... Read More

Looking to expand your reach? The LinkedIn Publishing Platform is a great way to build your personal brand, network and gain exposure in your industry.

Here's how to get started with a topic, write an article and promote it! Read More

The explosion of electronic communication is both a blessing and a curse to our culture.

Here are some tips for making your verbal and written sales communications more engaging in a digital world so buyers take action. Read More

LinkedIn Company Pages have come a long way in the past few years and present far more opportunities for growing your business.

I am moving from a Group strategy to a Company Page strategy on LinkedIn and here are some of the main reasons why... Read More

People have been talking a lot about the "talking about this" number on Facebook... so this article talks about it some more!

What exactly is the "talking about this" number and how can you increase it to get more out of your Facebook business page? Read More

From accepting mobile payments to creating mobile landing pages, there are many ways businesses can get the most out of mobile with a limited budget.

Contributor Kristen Gramigna, CMO with BluePay shares her strategies for using mobile in marketing. Read More

It's a New Year.... is it time for a new rate?

From hourly rates to project fees, deciding what to charge for your client work is often a difficult task for small businesses, freelancers or contract employees.

A review of how and when to charge more money for your freelance, consulting or cl Read More

Tips and templates to help your small business stay on track in 2014.

The marketing planning process doesn’t have to be a daunting task for small businesses. With a little thoughtful planning (and some helpful tools and templates) putting together your annual marketing plan can be a relatively e Read More

SEO watchers have seen the rise of Google Authorship playing a part in the content marketing puzzle aligned with search results.

Are you using Google Authorship? Find out more about why its important in your content marketing strategy. Read More

Frugal users are also always interested in saving money on their online purchases, or even better, spending nothing. That's why online deal sites are popping up everywhere... and even Google is in the game now.

Learn more about how to use Google Offers to generate local coupons, discounts and sp Read More