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In fact, a new type of SEO is starting to emerge—one that threatens to replace site-based rankings as a primary goal for search. App-based SEO is already here, but you can still have a thriving SEO strategy without worrying about it. Is that about to change in the next year? Read More

Entrepreneurship is a stressful role for anybody. You’ll be in charge of leading people, making decisions, and determining the fate of your business with your actions -- and to top it all off, you'll probably have a significant chunk of your personal savings invested in the project. All those stres Read More

Content marketing has seen a nice golden era, ever since Google’s Panda update back in 2011 made it clear that users’ and search engines’ priorities were aligned with businesses who could produce the best, most interesting content. Today, content is still “king” when it comes to maximizing your onl Read More

Millennials are entering the workforce amidst bosses and colleagues often in the baby boomer generation. How can the two vastly different generations collaborate effectively? Here are 7 ways! Read More

This upcoming year should prove to offer a few landmark shifts in search—notably, I’m looking at these seven new trends: Read More

It can be hard to tell if your campaign is actually struggling. Fortunately, these seven warning signs can clue you in: Read More

Influencer marketing is a relatively new concept in the marketing world. With the rise in popularity of social media, brands have realized that they no longer have the ‘one to all’ voice they used to. Read More

This article will summarize the key findings of this report, and offer business owners and marketers actionable tips for implementing these strategies. Read More

If you’re ready to start using Twitter, but aren’t sure where to start, this guide is for you. Or maybe you’ve been using the platform for a while, but would like to use it more effectively. In either case, this post will offer guidance and best practices for marketing your business on Twitter. Read More

Unfortunately, there’s a limit to how much classroom learning can prepare you for the real world. Just as a course in elementary physics won’t guarantee that you’ll safely execute a long-distance motorcycle jump, a course in business management won’t guarantee your success as an entrepreneur. Read More