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The business world is tough sometimes, and many entrepreneurs have resorted to dirty tactics or a combative stance to keep a solid reputation or get ahead of the competition. In some contexts, being tough can work—it can intimidate the competition or give your audience the sense that your brand is Read More

Creating a LinkedIn profile is just scratching the surface of the B2B social networking platform’s potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you’re a marketer or an entrepreneur, it’s important to establish a presence on LinkedIn. Read More

Introduced in May of 2012, the Google Knowledge Graph is a proprietary system that attempts to understand information on the Web in order to identify and connect facts about people, places, and things. Put simply, it’s a machine that tries to think like a human when it encounters facts on [...] Read More

If you’re trying to picture all the events and factors that can possibly ruin a business -- stop. It would be virtually impossible to list out every conceivable piece that could ultimately lead your company to a disaster, and some of the most dangerous problems are the ones you never see coming. Read More

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. Read More

The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a ca Read More

It’s been over a year since Google last unrolled a new Penguin update, and now it looks like they’re ready to catch up. Google recently confirmed that the most recent iteration of their large-scale “Penguin” algorithm update started rolling out late on Friday night (October 17th). One of Google’s W Read More

In August 2014, Lexis Nexis and AMA teamed up with AudienceBloom CEO Jayson DeMers to present this Webinar for over 1,000 registrants across the marketing field. Watch the recorded Webinar right here, right now! Read More

Held annually, Pubcon has been called a “must-attend” conference by Forbes, and features entrepreneurs, industry leaders, and digital marketing professionals hosting lectures and workshops on search engine advancement, online advertising, and social media. This year’s Pubcon was held in Las Vegas f Read More

Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it Read More