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Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers. Read More

The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year -- if not quarterly. Read More

Dear Business Owner, The last time we talked, I know I was pretty hard on you, telling you the 7 Reasons You Won’t Ever Be Successful. But I want to make it up to you. And I think I can. Let’s leave the past behind us. No hard feelings, okay? Let’s focus on [...] Read More

Guest blogging done wrong is more than just a waste of your valuable time and energy, but can actively hurt your blog. Here are the three biggest signs to telling if your guest blogging is helping or hurting your image. Read More

A few years ago, the idea that company culture affects the bottom line was a radical notion. These days, it’s generally accepted.

According to a July 2013 working paper by three researchers at the Harvard School of Business, companies that take long-term approaches to so-called “sustainability” Read More

The good news about Twitter is that even though it went public in 2013, it didn’t jump the shark as many had predicted. Instead, the network has continued to grow, with an increased focus on the sophistication of its advertising platform. One recent article from AdWeek provided interesting analysis Read More

Let’s get real. Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. The problem (as I see it) isn’t so much a lack of knowledge, as a lack of time, energy and resources to consistently [...] Read More

I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). Read More

Last summer, Twitter shared their newest version of Twitter Cards. Many people who follow social media news closely have suggested that the launch directly challenges Facebook’s in-app mobile ads. As a media-rich twist in the social media landscape, Twitter Cards are being used by brands like Price Read More

One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. Read More