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And that’s perfectly okay. As marketers, we bear a lot of responsibility, ultimately to our company’s bottom line. That makes it easy for us to become overly attached to familiar strategies. Read More

With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Read More

Are you a courageous leader? Do you boldly share new ideas and drive plans to completion? Do you give your team the confidence it needs to accomplish your goals? These and many other positive leadership traits result from harnessed courage. Read More

There's no magic formula that will skyrocket your content marketing efforts, but follow these 10 rules and you'll come pretty close. Read More

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Read More

Everyone knows that backlinks are the foundation of making sure you rank well on Google. However, a lot of new people to the business don’t understand is that there’s a correct way to go about obtaining backlinks and there’s a wrong way. Read More

Stay tuned in this year, online brands: searching engine rankings have entered a key period of transition. Read More

Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you craft an intelligent SEO campaign.
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Flappy Bird, a free, ad-showing smartphone app game created by Dong Nguyen, has been blowing up the media lately. After the game went viral and Nguyen began receiving tons of attention and ad revenue (to the tune of $50,000 per day), he announced that he could no longer take the impact on his previ Read More

If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. Read More