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Beyond simply having a mobile-optimized site or app, which strategies are most likely to improve user experience, while also boosting sales? In this post, we’ll take a look at four of the most effective mobile marketing strategies for driving engagement and conversions. Read More

If you want to outpace the competition and guard yourself against this one-upmanship, you need to be on the forefront of the latest trends. That’s why I’ve compiled this list of 10 up-and-coming trends in online marketing: Read More

It’s hard to generalize here, as goosebumps happen in people for different reasons, but for the most part, giving your readers goosebumps is a good thing when it comes to your content marketing campaign. First I’ll discuss why, and then I’ll discuss how. Read More

Given the vast number of products and services available online, you might assume it would be easy for consumers to find exactly what they’re looking for. But while a vast selection does guarantee there’s “something for everyone”, being faced with too many options can actually make it more difficul Read More

There isn’t much we can do in the way of inventing new strategies or technologies—for the most part we’re bound by the rules search engines set, which are out of our control—but what we can do is improve the systems we use to execute and analyze our own work. On that front, our strongest need is in Read More

Even though we’ve seen a lot of improvements in search engine technology over the last 10 years, the basic process of performing a search is basically the same. But I think that within the next five years, we’re going to see the search world turned upside-down. Read More

The truth is, products and marketing strategies share a mutually dependent relationship, each feeding into the other. Let’s delve into the arguments for and against building a product or marketing strategy first. Read More

Much research has been conducted on the psychology of pricing, and we’ve learned some surprising things about how pricing really affects sales. Following are five ways to increase sales using the psychology of pricing. Read More

SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. Read More

If you want to avoid making such mistakes on social media, regardless of whether you’re working with millions or hundreds of followers, one of the best—and most amusing—ways to do so is by examining and learning from the mistakes of others. Read More