BizSugar.com › User › shanegibson › Submitted

This is Day 2 of the 28 Days to Better Selling with Shane Gibson. Today's focus is on developing a set of criteria and aggregating your referral sources and centers of influence to help you maximize and prioritize your referral generating opportunities. Today's assignment is: 1) Brainstorm all possible criteria for CIO and referral sources Read More

Today is Day 1 of the 28 days to Better Selling. Over the next 28 days you will work on 28 small shifts that will add up to a significant improvement in the way you sell. Today's topic is on “The ABC's of Targeting.” Watch the video ( or direct download) here, and complete the 5 steps outlined below: 1. Make a list of all possible criteri Read More

The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here's the first three (my interpretation): 1. Commitment — Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a comb Read More

ust to illustrate this point here's a run down of the level of turbulence in the economy over the past 100 years, look at these trends and you decide when the best time to be selling or marketing. I personally think it's not about the environment but our reaction to it that determines our destiny. An overview of turbulent times in the past 80 Read More

This program is my way of giving back to the sales and social media community that has helped me build my blog, business network and knowledge base through your great insight, twitter updates, attendance at events and overall enthusiasm to learn and connect. A number of you have asked for more information on the program. Here are the major topi Read More

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section. 20 Social Media Tips: 1. Focus on a specific theme in your social media for extended periods of time 2. Your bl Read More

The 28 Days to Better Selling program is completely free and is 100% content and 0% advertising or promotions. All content focused on helping you. This concept was inspired by a 31 Days to Build a Better Blog program that Problogger.com put on for 12,000 other bloggers. As a participant it was very helpful for me. The concept is simple: Here Read More

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online. Based upo Read More

Marketing and sales has changed. This is a positive thing for progressive marketers and sales people, but it also offers up many challenges for those who are selling like it was 1999. Have a listen to today's sales podcast to find out the three key skills and tools necessary to engage today's consumer and client: Read More