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Dear Big Brand,
You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU. Why you ask?
You say you care but you rarely follow anyone back on Twitter that follows you
You say you care on Twitter and Facebook but you send us Read More

Social media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real abou Read More

I tweet tips, quotes and insights on social media daily. Following is a collection of my most popular ones over the past couple months. I would love to hear your tips as well. Feel free to post them below or tweet me @ShaneGibson. Read More

Last week I did a video while teaching a social media boot camp for Ford as a demo. The video was titled “Don’t Feed the Trolls.” In Peter Thomas’ book “Never Fight With a Pig” he reminds us that pigs want us to get in the mud with them, they love it and they’re much better at rolling around in the Read More

As the sponsoring social media agency for the tournament our goal and mission was to “amplify the moment” using Twitter and photos to help expand the footprint of DTM Systems and those attending the event. Using the tag #dtmgolf and an interactive Twitter wall (demo version) at the reception we wer Read More

Dear Big Brand, You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU. Why...? Read More

Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers:

Have a Read More

Today's podcast answers the question Should you let your sales team publish content using social media? I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here's a brief summary of what is covered: 5 reasons why you should not let y Read More

Free Guerrilla Social Media Marketing Video Training based upon the book by Jay Conrad Levinson and Shane Gibson. This post is about Guerrilla Social Media Marketing Secrets: Commitment, Consistent and Implement. Read More

Here are some the topics we cover:

_ Top Ten Attributes of a Guerrilla Social Media Marketer
_ Guerrilla Social Media Tool # 101 – http://www.backtweets.com (not taking new applications?)
_ Guerrilla Social Media #102 – http://www.twello.com – indexes twitter accounts
_ The Power of Listening Read More