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Guerrilla Social Media Marketing – Part 2: In this segment Shane Gibson talks a little bit more about his own use of Social media, spurred on by web expert Stephen Jagger and business expert Mike Dejardins. Shane also share’s how social media can help and hinder branding as discovered by Build Dire Read More

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

Today’s Guerrilla Social Media Marketing Radio episode is on hyper-local social media media marketing — guerrilla style.
We discuss:

* nano-markets
* nano-casting
* FourSquare
* Meetup.com
* Twitter Search
* And of course guerrilla tactics for each of these concepts Read More

Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More

While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom of their Read More

Today's podcast is about the importance of a social media calendar for individuals and organizations. I have also provides a social media calendar template that Jay Levinson and I developed for Guerrilla Social Media Marketing. Have a listen, download the sample social media calendar and then let m Read More

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social med Read More

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I Read More

#1 Keep giving and contributing more than the competition. Pay back will be huge.
#2 Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
#3 Before permission to market comes permission to connect. There’s a lot of trust building in between.
#4 Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
#5 “It’s not about B2B or B2C it’s about person to person marketing in social media” – @jeffbooth.
#6...... Read More