Don't put lipstick on a pig. Create a whole new pig and ditch the lipstick. Re-branding involves more than just a new logo.
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Shaneketterman submitted the following stories to BizSugar
Rebranding isn’t just a new Logo | Five Forces Group
Posted by shaneketterman under MarketingFrom http://www.fiveforcesgroup.com 5177 days ago
Social Media. Meet the Marketing Mix. | Five Forces Group
Posted by shaneketterman under Products and ServicesFrom http://www.fiveforcesgroup.com 5179 days ago
In addition to the traditional marketing mix, social media adds a new dimension for marketing strategy which is much different than the 4P's
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Service Provider or Solution Provider? | Five Forces Group
Posted by shaneketterman under TechnologyFrom http://www.fiveforcesgroup.com 5180 days ago
The term managed service provider is different thant he term managed solution provider and the difference is in the value and perception of providing services versus solutions
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What is the value of social media to business? | Five Forces Group
Posted by shaneketterman under Social MediaFrom http://www.fiveforcesgroup.com 5181 days ago
The value of social media to business is not return on investment as much as it is listening to your market.
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5 Things I Wish Business Would Stop Doing | Five Forces Technology Group
Posted by shaneketterman under Human ResourcesFrom http://www.fiveforcesgroup.com 5184 days ago
Over the past few years I have collected a few thoughts and observations regarding business practices I wish would simply just go away.
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Is Social Media on a Hype Cycle? | Five Forces Technology Group
Posted by shaneketterman under StrategyFrom http://www.fiveforcesgroup.com 5186 days ago
Made Hot by: m4bmarketing on February 14, 2010 1:26 pm
The increasing noise in social media is getting louder and as that happens the value of the information decreases. What are some things we can do to filter out the noise and reap the benefits?
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IT Solution Providers: How To Add Value | Five Forces Technology Group
Posted by shaneketterman under MarketingFrom http://www.fiveforcesgroup.com 5188 days ago
Providing value is priceless to your clients and getting to the point of adding value means an understanding of the Data-Information-Knowledge-Wisdom curve.
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What Your Customers Want: Rule #1 (of 6) | Five Forces Technology Group
Posted by shaneketterman under Customer ServiceFrom http://www.fiveforcesgroup.com 5189 days ago
Five Forces Technology Group presents a way for IT Service Providers to begin creating compelling customer experiences for their business growth and longevity.
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Creating New Markets | Five Forces Group
Posted by shaneketterman under MarketingFrom http://blog.fiveforcesgroup.com 5195 days ago
Creating new markets instead of competing in current markets can help your business in more ways than you will ever imagine.
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Understand What Your Customers Buy | Five Forces Group
Posted by shaneketterman under MarketingFrom http://blog.fiveforcesgroup.com 5195 days ago
A large part of business purpose and mission is answering the question: What is value to my customers?. Indeed this may be one of the most important questions you can find the answer to.
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