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Online shopping emporium eBay is about to get just a tiny bit more like Amazon with the news that it’s introducing its very own branded supplies store — including boxes, tape, envelopes, and more. Read More

Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more.
Add-to-cart rates track the percentage of ... Read More

To ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. Read More

SEO expert Andrew Raso shares his advice for doing SEO the right way, running smart campaigns, and setting your business up for success. Read More

Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.

Google has removed the Google+ account requirement for those leaving reviews on local businesses within Google Maps. In addition, Google has updated the user interface for adding reviews wh Read More

A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Read More

Email marketing is often praised as one of the most effective marketing channels, and for good reason: you’re reaching out to people who have already expressed interest in what you’re doing. Read More

Not all landing page videos are created equal.

Some are nausea inducing. Others, “heartbreaking works of staggering genius.” (a.k.a. they convert like wildfire.) Read More

Instagram has announced it will be extending the standard 15-second length for videos to a full 60 seconds. The company says it is doing this to “bring you fun, flexible and creative ways to create and watch video on Instagram.” Read More

At the end of Karen McGrane’s keynote speech at Intelligent Content Conference 2016, she talked about getting to 95%. Specifically, she discussed how a responsive web design can get you to 95% of your goals … so don’t be in such a rush to get to adaptive or personalized content (the last 5%). If yo Read More