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Some 24% of marketers say they don't use any tools to manage their email campaigns, according to a recently-released Marketo study. Read More

Marketing automation has revolutionized the way B2B organizations manage their leads. Not only has it provided marketers with effective and innovative ways to conduct campaigns and manage leads, it has given firms access to invaluable insight into daily marketing operations.
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Yahoo has changed its authentication policy in order to try to reduce the amount of spam emails being sent. This may affect your email marketing campaigns. Read More

A SimplyCast co-op student has used the SimplyCast 360 Customer Flow Communication platform to create a bus time information text message program. Read More

Lead scoring allows marketing and sales to agree on not just the definition of a qualified lead, but the appropriate next steps for any qualified lead in the pi Read More

Want to read about how SimplyCast raised its first capital and learn how we developed our customer flow communication platform? Sign up for a free account. Read More

The SimplyCast white label Reseller program allows you to provide your customers with all the marketing tools they need and set your own prices. Read More

To discover how to create and market a software product without writing a single line of code, I interview Spencer Haws of Nichepursuits.com in this episode of the Bright Ideas Podcast. Read More

As someone in marketing, odds are good that you have a LinkedIn account. But are you using LinkedIn to promote yourself and your business? Read More

Want to read about the struggles of SimplyCast as a startup and learn how we developed our customer flow communication platform? Read More