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Thanks to new computer technologies,channel management is vastly different from what it was just a few years ago. Read More

A good partner relationship management (PRM) solution gets around these problems by providing a layer of integration between channel partner CRMs and your own company’s CRM. Read More

Channel partners provide additional “reach” without the overhead of an internal sales force.
Implementing a partner relationship management (PRM) system for managing an indirect sales strategy from the beginning will pay off in the long run, especially when it’s time to scale the channel. Read More

The look and feel of a partner portal has absolutely no effect on channel sales. As with most things in business, it’s all about performance and functionality—results, not appearance. Read More

No two companies are alike, so it’s important to assess your needs carefully before investing in PRM software. Read More

Typical emerging growth companies are well-run, profitable enterprises that have used a direct sales force to establish a productive revenue and delivery model. Now it’s time to take the next step, that means developing an indirect sales channel. Read More

Many manufacturers and service providers use partner relationship management (PRM) software systems to manage, monitor and train channel partners Read More

Having access to data is one thing. Managing the data and making sure the right people have the right access to it is quite another. Read More

For many corporations, particularly emerging growth companies, adding or expanding an indirect sales channel is a sound strategy for boosting sales and profits Read More

PRM software systems enable the channel manager to communicate with and keep tabs on all partners. PRM also provides an easy system for the channel manager to educate partners about new products and sales strategies Read More