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A good partner relationship management (PRM) system is a cloud-based software package that enables a vendor to communicate with and manage channel partners. Read More

Partner relationship management (PRM) systems are a logical solution for emerging growth companies in this situation. PRM enables these corporations to boost sales through their indirect channel with an investment that is cost-effective and provides immediate results. Read More

If you’ve been using the same PRM software for an extended period of time, it might be a good idea to step back and assess your system. Read More

Before implementing a PRM system, it’s necessary to develop a structure that takes into account all of the issues that contribute to providing effective support to sales channel partners. Read More

PRM systems can use several forms of online training—webinars, videos, tutorials and remote classroom sessions—that can be easily accessed through a single portal. When training is easy to use and is readily available, channel partners are far more likely to participate. Read More

Partner relationship management (PRM) software systems provide an effective way to manage, monitor and train channel partners. Many businesses, however, do not use PRM and some of them don’t apply it effectively. This can result in a host of problems. Read More

If your business is a manufacturer, service provider, or technology provider that uses an indirect sales channel, a partner relationship management (PRM) software system is critical to your success. Read More

Mindshare is the time, energy, and dedication channel partners have to sell your products. If you can optimize the mindshare of your partners — sales will increase. Read More

CRMs are designed to work with direct sales, a company’s internal sales force.
To evaluate performance in the indirect sales channel, the best option is a partner relationship management (PRM) system. Read More

Combining information from CRM and PRM systems can provide a more global view of the entire sales channel, from vendor to dealer to customer, without negating the benefits that each system provides. Read More