You know that your customers are buying from you. You may even have good enough data to know a little bit about them. But until you know what drives their decisions, what causes them to choose your product or service over that of a competitor, you may still be missing a critical piece of the puzzle
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Smallbizwoman submitted the following stories to BizSugar
Learn What Drives Your Customers' Decisions
Posted by smallbizwoman under Customer ServiceFrom http://semphonic.blogs.com 3869 days ago
Made Hot by: fusionswim on August 30, 2013 11:44 am
Marketers Need a Better Understanding of Analytics
Posted by smallbizwoman under MarketingFrom http://www.danalove.com 3869 days ago
Made Hot by: techmedia on August 29, 2013 8:52 am
There's plenty of talk about the importance of collecting data for your marketing efforts. But a recent survey by research firm Gartner suggests most companies are still failing to effectively mine that data for the marketing information they need. The reason, says management leader and entrepreneu
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Do Customers Have a Crush on Your Brand?
Posted by smallbizwoman under MarketingFrom http://sethgodin.typepad.com 3872 days ago
Made Hot by: Copysugar on August 30, 2013 5:39 pm
Seth Godin still recalls the day his Google T-shirt got a gushing reaction from a passer-bye. That was back in the days when the search engine was new. It was at a time when customers had a crush on Google just as they have a crush on Twitter today. Crushes are helpful because they help you outdist
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9 Step Guide to Engaging Content (Infographic)
Posted by smallbizwoman under Online MarketingFrom http://www.marismith.com 3878 days ago
Made Hot by: Copysugar on August 16, 2013 7:15 pm
By now, everyone who markets a business online ought to know the importance of content marketing. This strategy requires not only that you or someone in your business create tons of content, but that you make sure that content gets people's attention. The thing about creating tons of content capabl
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7 Tips for Boosting Online Presence
Posted by smallbizwoman under Online MarketingFrom http://www.entrepreneuronfire.com 3879 days ago
Made Hot by: BusinessBloggerPro on August 16, 2013 4:50 am
Whether you're new to online marketing or have been at it for a while, you probably know building online presence is key. But what does that mean really and more importantly, how do you go about the job of giving yourself a good online presence. John Lee Dumas shares 7 tips you should consider for
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Best Times To Post On Social Media Vary
Posted by smallbizwoman under Social MediaFrom http://birdsontheblog.co.uk 3880 days ago
Made Hot by: Marketing_Mashup on August 14, 2013 11:31 pm
You probably use social media already to boost your business visibility and maybe even to do some brand building too. But it's always helpful to learn about how to make your social media efforts more effective. And sometimes this effectiveness can come down to the time of day that you post. Here bl
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Controversy Doesn't Always Sell
Posted by smallbizwoman under MarketingFrom http://www.linkedin.com 3880 days ago
Made Hot by: MindCircusMedia on August 23, 2013 5:17 am
In the wake of yet another controversy in New York mayoral candidate Anthony Weiner's turbulent political career, this post explores whether controversy. is ever really a selling point. Wharton Professor and Author of the NYT Bestseller, Contagious: Why Things Catch On, Jonah Berger tells us, it de
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Naming a Startup
Posted by smallbizwoman under StartupsFrom http://www.inc.com 3890 days ago
Made Hot by: Monsieur Eraser on August 4, 2013 9:57 pm
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth.
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4 Essential Skills for Bootstrapping Start-Ups
Posted by smallbizwoman under StartupsFrom http://www.inc.com 3890 days ago
Made Hot by: Webdev1 on August 5, 2013 6:55 am
These four skills will enable bootstrap entrepreneurs to develop a digital marketing experience with a professional look and feel...
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Marketing Tips for the New Gmail Tabs
Posted by smallbizwoman under Online MarketingFrom http://www.inc.com 3894 days ago
Made Hot by: bloggerpalooza on August 1, 2013 8:02 am
By now, most small business people who use email regularly in their marketing efforts know about the changes implemented with the new Gmail Tabs. Basically the new tabs will send marketing messages to a secondary email box where they may or may not be read in a timely fashion by your prospects. If
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