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There’s been a lot of talk about localization lately. If you’re following the buzz words, you’ll know that big businesses around the world are localizing to meet consumer needs. They design products, offers and messages to appeal to the personal tastes of customers in different regional areas. Read More

Marketing your business may be challenging and time consuming. However, taking time to meet with your fellow employees about tactics and execution is well worth the invested time. The most successful industry leaders know where their strengths lie and they play to them. They plan and organize the Read More

Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand, and they are called Community Managers. Read More

To blog better, find your sweet spot. Focus on value over fluff. In the end, you’ll likely have 1,000+ word blog posts that are intrinsically worthwhile to read and share. That’s how you get engagement and that’s how you attract more people to your business through content marketing. Read More

Not only does MMA software free you up to do some super important tasks only you can do, it also gives you more ways to engage with and learn from your audience. Sounds pretty win-win, right? Here are 7 ways you can make mobile marketing automation work for you.

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Check out the infographic in this post to learn how to create effective headlines. It walks writers through the entire process, from idea to hooks to editing, so you can improve on any part of the process that you struggle with. Read More

In the world of online business, reputation is everything. Whether you have a successful blog or an online store, consumers only know you by the presence you have online. Below are four PR tips you’ll need to keep a positive reputation on the internet. Read More

Branding includes every aspect including your website, your logo, your marketing strategies, your communication and even the way you conduct business online. There are branding practices you can start with today to create an amazing background for your business to run on by creating a successful br Read More

Attracting bright talents is becoming more and more challenging, especially across the leading business sectors. The rise in workforce demands forces companies to not just promote their products and services to its potential customers, but also promote their company to potential employees. It’s no Read More

Have you tapped into the very heart of your brand? Can you communicate this in an unbeatable story? The Managing Director of Aspect Film and Video talks us through the six fundamentals of incredible storytelling, in this exclusive insight from a presentation given at Social Media week. Read More