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On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content. Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself. Read More

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty. Read More

Content marketing is one such tool that is applicable in Sales and Marketing departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consist Read More

Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product. Read More

Any small business that hopes to succeed in a crowded market must be unique and must do well at marketing. This article will provide you with information on how to start up, hone a unique concept, and market your small business to the masses. Read More

If you’ve been investing a part of your budget on social media marketing, you surely want to measure the returns. However, the common problem social media marketers are facing today is the vagueness of measuring social media ROI. Read More

A company powered by existing customers is in an ideal situation to achieve its revenue goals.

It’s still a challenging task, but the firm doesn’t have to deal with the headaches of getting enough new customers onboard. Read More

While it is possible to stay compliant with the CAN-SPAM rules and still reach out to customers via cold-emails, the tricky part here is in ensuring that your email does not hit the spam box of your recipient (or worse – be called a spammer by your prospective customer). So how can you make sure th Read More

The money isn’t in the list. It’s in your relationship with the list. How can you build great relationships with your email subscribers?

You need to provide them with value. You need to give fascinating information that’s easy to consume.

You can send the emails below as standalone emails. Or Read More

When it comes to keyword research in 2016, digital agencies and freelance SEOs alike are putting a hyper-focus on long-tail keywords. And for good reason.

As Google’s semantic search becomes more intelligent and users search specific questions (and even full sentences), long-tail keywords can he Read More