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Before you can even think about marketing your products and services, the first question that you need to ask yourself in this situation is – where are my potential customers and prospects hanging out on the Internet? Read More

In their zest to put their best foot forward, businesses are committing several unwarranted blunders which are drying up their website’s traffic, and slipping them into a state of comatose. From over posting on Facebook pages without any rhyme or reason to screwing up tweets, to hyperlinking keywo Read More

Social media works as a great tool to hoist up the business growth, making the company more visible and accessible. Given below are some useful tips that will help you to make maximum results from the different social media hosts available out there: Read More

Well, emails are something we have all dealt with. You have carefully crafted an email, you have polished the sentences, you have cracked your brain for the very first subject line. You then go ahead and hit the publish button with a sign of relief. But when you have a look at your email statistics Read More

There is a vast amount of useful data that is stored in CRM software. Everything from contact information, email interactions, purchase history, demographic information, and customer attributes among other things. Read More

Including Flipboard in their social media marketing mix can be an especially effective way to promote your content. Flipboard is an app for your desktop and phone that curates content from across the web. Read More

When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you regularly analyse the customers’ behaviour, content sent and underlying reasons to unsubscribe, Read More

Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.

Consumer psychology is even more important for marketers since their main job is to persuade pe Read More

Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights.

Here’s a look at the basics of mobile marketing and why more small business owners have incorpor Read More

Today’s consumers are also frustrated. After decades of poor customer service, they’re more than ready for a change. They want companies to act as if their patronage actually matters as if the business depends on it. When they have questions and complaints, they take to social media — and when they Read More