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Facebook Ads offer an amazing return on investment for your marketing dollars if done effectively. Moreover, it’s particularly well suited to small businesses because of the ability to get significant impact with a relatively small budget due to its hyper-targeting abilities. Read More

The social media world is very dynamic. What is ‘in’ today can get obsolete before you know it. You should look out for different trends and anticipate how they will affect your business. Let us look at 6 social media trends that have the potential to transform your business this year. Read More

Backlinks are a small, but extremely important aspect of any modern SEO business strategy. While buying links worked in the past, today’s rules prohibit such behaviors. Instead, we have to build our backlinks through a number of different strategies. Read More

Managing your remote customer service team can certainly be hard, but it can be done. The following four tips will help you make it happen. Read More

I feel your pain. You feel like, as a business owner, you need to be doing everything you can to market your business. And while that’s absolutely true, you can’t take on every single marketing tactic out there. Nor should you. You’ll drive yourself crazy, and you won’t even get better results for Read More

There are a myriad of ways you can automate tasks in your business. By doing so, you give your business legs to scale upwards and grow. Instead of being confined by your human limitations, you’re enabled to engage with customers in a way that makes them more likely to buy. Read More

Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving. Read More

It is important to set milestones. By formally addressing these milestones in a business plan, you can highlight specific employee productivity and business achievements in a written and concrete manner. Read More

These people had managed to lead me down their sales funnel and without my independent research, who knows what I would have done. Over the years, I’ve gone back to this incident again and again thinking about why this and other phishing emails are effective and what I, as a marketer could learn.
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If you’re not engaging with your customers online and using social platforms to build and foster relationships, you’re not only failing to reach a wide group of potential customers but are alienating yourself as well. Instead, take time each day to improve your digital marketing efforts to connect Read More