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While it’s hard to know if a written testimonial is real, video makes it obvious. People are hard-wired to spot lies and bad acting. And the opposite is true as well. Read More

While there’s a lot of discussion around whether entrepreneurs are born or made, I think there’s another question to consider:

Are entrepreneurs lucky, or is it something more? Read More

Over the course of time, marketing automation platforms gained lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts. Read on to discover more about marketing automation vis-a-vis traditional email marketing and Read More

Your business needs to advertise, and one of the most effective ways to do this in our technologically modern world is to make effective use of social media to promote your company. Read More

Using services that connect business owners with freelancers online is a cost-efficient and time-saving option – but it can have it’s pitfalls. When trusting your tasks with someone you barely know, there are a multitude of things that can go wrong. Read More

You can always learn a thing or two from your favorite brands. Think about what inbound marketing ideas they use that you can implement in your own business.

To help you along the way here are a few examples of how big brands have embraced inbound marketing to become content champions. Read More

Market research is vital for the success of your enterprise. Depending on the nature of your business, your market research needs will vary. Although most companies are aware of the importance of market research when starting out, many overlook the fact that market research should continuously be a Read More

This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes the experience personal. Read More

The sheer volume of content required in today’s digital landscape makes it difficult to keep a consistent message to your key audiences. That’s why key messages are more important today than ever before. But rather than an exhaustive exercise, let’s look at a quick way to create key messaging that Read More

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Read More