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Through the use of referral programs, cash incentives, rewards and discounts programs, customers are bound to flock to businesses that are the most loyal to their customers Read More

It can be f#%$ing hard to get journalists to care about you, especially if all you do is cold call or cold email. Here’s how to network with journalists, online and off. Read More

With any headline, you have to give readers a reason to click it to read more. They want the headline to relate to them or give them a benefit if they read the entire release, blog post, email, whatever. Read More

Retail store owners need to keep up with the latest marketing trends and behavioral analysis data so that they can adapt and evolve, rather than be left behind and see their business struggle to retain and attract customers. Read More

Rather than starting from scratch, you can up-cycle a template to create a fresh press release that the media want to report on. So let’s look at three common press release template to write now.
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Social media is one of the best tools a small business has to connect to its customers. But if you’re running your business, it can be a challenge to have the time to dedicate to managing your social media properly. In this post, we’ll look at tips and links that can help you get more done with you Read More

In this #TYBCommunity round-up we include a case study on viral list building, emotion in marketing, 360-degree video in social media marketing, freelance writers using social media strategy, content repurposing, hiring a social media rockstar, Facebook video ads, content distribution, blogger outr Read More

If you want to network at a conference, you don't need to be an extrovert; you just need smart tips like these. Read More

Research has shown that discounting e-commerce products can provide long term harm to your business. Slant Marketing has put together a very useful and informative infographic that covers the topic of discounting in e-commerce sales. Read More

’m having fun picking apart crappy press release headlines, and I hope you’re learning from them. This week’s winner is guilty of not providing enough information in that headline: Read More