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I’m big on people having the right expectations for their press release campaigns. No, they won’t make you overnight millionaires, but they will help you become more visible online. Here’s how. Read More

The fact is, most people are not keen on change. They just don’t like it. It ruffles their feathers. But we change for a reason. Maybe we need to integrate software that will make our companies run better or try new marketing strategies to close more sales. Whatever the cause for you considering ch Read More

Business permits and licenses are essential for your small business. Here's how to find out which ones you need. Read More

Video marketing has snowballed to avalanche proportions since being introduced onto the scene. The great thing about video is its ability to capture the attention of viewers long enough to stop them scrolling past it or clicking off to a page filled with wall-to-wall text. Read More

Getting a small business loan can help your business, but not in certain situations like these. If any of these are reasons you’d give for wanting to take out a loan, I encourage you to tighten your belt and find other ways to grow your business. Read More

In this #TYBCommunity round-up we include posts about Facebook fans and groups, why it’s a difficult time to be in marketing, great interview questions, leadership behavior, be a better leader, time management, stop procrastinating, declutter your mind and lots more. Read More

The customer path to making a purchase on your website is no longer a simple one with many customers using different types of technology on their journey to purchase. Read More

The time may have come for you to change your business structure. If so, here's how and why to do it. Read More

I’m currently using Basecamp to manage the bajillion blogs I write and manage for clients. It occurs to me that it would be a great tool for managing PR as well. You could replace Basecamp with Podio or Teamwork; most project management platforms share many of the same features. Read More

Today marketing is such a versatile field. Every business owner should try combining these five strategies in order to create a successful business ready for future challenges. Read More