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Don’t shy away from data just because you don’t know what to pay attention to or how to interpret it. These four data points, if you listen to what they tell you, pack the biggest punch in terms of helping you do more with your marketing. Read More

Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

Each Friday, we’ll bring you great content that Nellie Akalp is writing around the Web, as well as press mentions and interviews. This week, get tips on starting and building a business, making sure it’s legal, and improving your productivity. Read More

You already know that social media is a fantastic marketing tool for your small business. However, social media also has another important application that more and more companies are beginning to use, and that’s utilizing social media for customer support. Read More

If you want to know exactly what reporters and journalists really think of your press releases then this is the post for you - collating several remarks that journalists made Read More

One of the things that I’m most proud of in running CorpNet is how long our staff has been with us. Many were there at the start. Our turnover is incredibly low. Clearly, we’re doing something right to keep our employees happy! Here are a few of the ways we do that. Read More

Just when you think Facebook couldn't get better, they add more tools. These are designed to help marketers get more out of the social site. Read More

I’ve been playing around with a few cool email tools over on my PR site, How to Create a Press Release, and I wanted to share them with you. As a result of using them, I’ve seen far more email signups over the last few weeks than I ever did with my old stale signup form. Read More

All your social media efforts, blogging, and emails might not get you as far as one simple strategy: in-person networking. By building relationships with people in real time, you can pave the way for future sales success.

Are your networking efforts a waste of time? You're going about them wron Read More

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practic Read More