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Learn what your followers aspire for and what they like to pin and then create content that caters to their specific interests. Home decor, colors, organization, infogarphics, quotes and holidays are popular topics on Pinterest. Find ways to connect your brand’s messaging to topics already popular Read More

Google+ introduced hashtags, along with a number of other new features, last month in an effort to make the Google+ feed a little deeper and more interesting. Hashtags on Google+ are very similar to those on Twitter and now Facebook: you can use them to find, start and join conversations about spec Read More

At this point most businesses are aware that making the shift to paperless is necessary, but many are going about it all wrong. Matt Peterson, President & CEO of eFileCabinet, points out four common pitfalls. Read More

I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. Read More

You’ve probably heard that you’re supposed to have a blog on your company website. Maybe you’ve even installed WordPress and written a few posts about your Christmas party and the Employee of the Month. But somehow, no one’s reading. Maybe you could use a few tips. Here are three that will help you Read More

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads. Read More

Reviews equal trust. If your Google+ Local company page is appearing on the first page of the search engine results, reviews could help you rank higher and get more click-throughs.

In this article I’ll share 3 ways to get more reviews for your business. Read More

Few leaders set out to make their employees feel like they don’t matter. But Christine Comaford says even the most well meaning among us may be doing it accidentally — and the repercussions can be severe. Read More

Building a business from the ground up can be a difficult process, and every entrepreneur knows the importance of marketing. Chris Garrett offers a few thoughts. Read More

There are myriad challenges in starting a business from your home. Erik Larson, president and founder of NextAdvisor.com, shares some ideas on how to get your home-based business up and running quickly and inexpensively. Read More