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In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Read More

Has the rise of digital, social and mobile technologies affected your marketing organization? In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. Read More

The B2B space has the same opportunities as the B2C space when it comes to digital marketing. We’re dealing with people, and all people behave the same. They use search, they use social and they visit websites when they’re considering a purchase. This means everything that works for consumer market Read More

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things: First, it means content marketing Read More

Marketers see greater success in visual content marketing by aligning their customers' information needs with an understanding of how they retain information. Read More

In business, relationships are everything. It’s who you know that can help you get where you want to be and all that hard work will come to fruition on that magical moment when you meet the right person at the Read More

Learn how to determine if your company’s workers are employees or independent contractors to keep your business out of trouble with the IRS. Read More

AnyMeeting users share thousands of presentations every month (literally) with nearly 20% of all meetings including a shared presentation. That is a lot of PowerPoint! And if you’re like most people, you’ve sat through a lot of PowerPoint presentations yourself. Read More

Producing great content that appeals to people beyond your established audience is an increasingly vital part of the marketing mix. But contrary to what some might have you think, doing it successfully doesn’t have to be big budget and it Read More

International trade is exploding, but is your business prepared to tap on that opportunity? Here's an infographic from Capita Translations And Interpreting about how the world is reading - and spending - online. Read More