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Swimming in a sea of Web data and metrics? In part 2 of Don't Waste Time Looking at Web Data Until You Do This, learn why you need to focus only on those two or three key numbers that will give your Web marketing efforts direction. Read More

Link building is an underappreciated facet of online marketing and is sometimes confused with social media. Our Pole Position Marketing pit crew tries to clear up some misconceptions about the two by answering: What's the difference between link building and social media? Read More

Today’s top-tier SEOs are getting out of the search engine ranking business entirely. Well, maybe not entirely, but they understand that there is so much more to online success than a top position for your keywords. Many clients still need convincing. Read More

Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. You just can’t seem to get a secure hold on them. But, there is often one overlooked piece of information that can help you improve conversions. That piece of information is: information. Read More

There are lots of different ways to look at SEO. Here's a list of SEO analogies to help you get the picture. Read More

Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write.

Here's some Twitter advice in 140 (or less) character snippets. Read More

There are a lot of ways to measure the success of an SEO campaign and rankings can be a relevant factor, but that should not be the only factor. You also need to consider the value of the search engine, the keyword, your industry, your profit margin and more. Read More

Keywords that bring users to the site via search engines can help, but visitors are vague when they use search engines. But, there’s one place to go for insights into why visitors are on your site that often gets overlooked. It’s your site search data. Read More

In an effort to provide clarity between SEOs and their clients, I recently created an SEO client's bill of rights. The SEO also has a bill of rights, and this post reviews those rights. Read More

Confusion between clients and their SEO marketing team often occurs. Although most things should be handled in a service contract, not everyone reads the fine print. Here are some basic guidelines to help SEOs and their clients realize what they have a right to in their SEO campaign. Read More