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I often talk with people who believe “PPC doesn't work” for them. It's not that PPC doesn't work; it's that the campaign was built to generate traffic rather than profit. If you don't know the difference, then it's likely you’re not managing your PPC campaign to be as profitable as it should be. Read More

Although social media is the darling of online marketing world, SEO remains the workhorse, continuing to bring traffic and conversions to your website - a piece of Internet real estate owned only by you. Here's why SEO still matters. Read More

Small business owners need to analyze why they ask this question. It often stems from the perception that SEO is an expense without ROI. Read More

With SEO, and a good business model, a seemingly sizable cost will often multiply itself into a considerable profit in just a few years, if not sooner. Don’t look at the costs involved; look at the return your investment will bring. Read More

Principle of Least Effort means that information-seeking behavior stops as soon as minimally acceptable results are found. This important knowledge should affect how you run your PPC campaigns. Read More

SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you. Read More

Crafting an online PR story has its own techniques. Keyword integration, use of images, media integration of photos and video, good links and text that's visually, textually and semantically optimized can impact your audience. Read More

Any good writer knows that a good story must fulfill its intended purpose. The purpose of writing PR online is different than offline because the audience is different. A writer must take nuances of this new audience into consideration before, during and after crafting a story for consumption. Read More

Google is quickly rolling out a number of AdWords changes, including Google Correlation, communication ad extensions, charging for clicks on directions links in AdWords ads, embedded sitelinks and offer ads. Here's a summary of the latest on Google AdWords. Read More

In part 3 of this online PR series, Stoney deGeyter discusses the nature of online searching, finding the right keywords with the right meaning for your target audience and the need to target your entire audience (not just journalists). Read More