Steveamiller submitted the following stories to BizSugar

After keynoting the Independent Distributors Association annual convention in Banff, Alberta, Canada, I received an email from my client that blew me away. How can this be hard to do? Read More
For some of us (mainly men, I think), this video is cringeworthy. But I think it's a great example of marketing to a specific niche.

What do you think? Thumbs up or down? Read More

Would You Promote Your Business Like This?

Avatar Posted by steveamiller under Marketing
From http://www.twohatmarketing.com 4061 days ago
Made Hot by: GraftonToday on September 3, 2013 12:17 pm
I'm scratching my head at what my ex-country club is doing to promote itself. It's been in financial difficulty for years, but somehow has managed to stay open. They're latest gambit has me baffled though. What do you think? Read More

7 Marketing Tools Every Small B2B Must Use

Avatar Posted by steveamiller under Marketing
From http://www.twohatmarketing.com 4090 days ago
Made Hot by: MarketWiz on July 31, 2013 5:43 pm
There are TOO many marketing tools available to small businesses today. After much gnashing of teeth and renting of clothing I've come up with my list of the 7 most important marketing tools. Guess which tool I left out! Read More

"Please draw a ....... on my box"

Avatar Posted by steveamiller under Success Stories
From http://www.twohatmarketing.com 4132 days ago
Made Hot by: xxysystem90 on June 15, 2013 8:16 pm
What makes you DIFFERENT from the competition?

I ask that question a lot, I know, but OMG it's important. Why
should anybody do business with you versus every other option
available, including doing nothing? If you can't answer that
question, you're in trouble.

Unfortunately, for many of u Read More

April Fool's! Google Wins Again

Avatar Posted by steveamiller under News
From http://www.twohatmarketing.com 4206 days ago
Made Hot by: Marketing_Mashup on April 6, 2013 5:03 am
I know this is off-topic, but if you're not looking for online April Fool's jokes, you're missing some fun. Here are a few: Read More
I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of... Read More

Are You Practicing Situational Customer Service?

Avatar Posted by steveamiller under Customer Service
From http://www.twohatmarketing.com 4225 days ago
Made Hot by: bizyolk on March 18, 2013 10:44 am
When do you think you should practice excellent customer service? Sometimes? All the time? Only when someone's watching? I assume you're thinking, "Well, duh, Steve, we practice it all the time! We always deliver great service!" But do you? Read More
A scorpion sat by a river wondering how he could get across. A turtle ambled by and the scorpion said, "Hey, turtle, would you give me a ride across the river?' The turtle responded, "Are you kidding? I may be slow, but I'm not stupid." Read More

The Uselessness of "Constructive" Criticism

Avatar Posted by steveamiller under Self-Development
From http://www.twohatmarketing.com 4310 days ago
Made Hot by: BIZantium on December 20, 2012 1:02 am
During a recent free, live webinar, I apparently made the mistake of taking a drink of coffee and fixing one of my lights, which took a grand total of 27.1 seconds of one viewer's valuable time. She sent an email complaining as such.

I responded that she took herself too seriously and Read More
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