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Identifying keywords for Pay Per Click (PPC) ad campaigns is a dynamic and never-ending process that demands continuous improvement. The key to conversion is within your keywords and how effectively you use them. Data-driven keyword research is a must to remove any guesswork from the process. Read More

When you have teams made up of people in disparate places, keeping them engaged can be one of your biggest challenges. Without daily face-to-face contact and social interaction, some people who work solo at home may feel isolated. The following strategies and techniques help to keep the entire team Read More

Hiring apps make it easier to add job openings to job boards, encourage more candidates to apply for your jobs, aggregate resumes in one central area, sort and search through resumes to find the skills you're looking for, and more. Here are 6 apps that can streamline the hiring process. Read More

Many small businesses use social media to get traffic to their e-commerce stores. Or, if they sell services instead of products, they use social media to generate leads for their services. Here are five steps to making social commerce work for you and help you get more sales. Read More

Opening a gym could potentially be a great business opportunity, but there are quite a few factors you’ll need to bear in mind before you’re ready to start up. So here’s a handy how-to guide in order to help you get started. Read More

Regardless of whether you sell goods and services, your company’s website should convey the solutions you offer, and you’ll need to drive traffic there. Here are five ideas for building a dynamic website that provides your small business with a powerful marketing platform! Read More

Snapchat is an increasingly popular app among a wide range of consumers, especially young people. But getting started with Snapchat for your business can be a bit intimidating, especially since many of the features aren’t clearly outlined.Here’s a step-by-step guide to getting started with Snapchat Read More

If you want to start a business but cannot come up with a great business idea, it might be time to consider buying into a franchise instead. To discover which franchise opportunities are out there, here's 203 great franchise opportunities. Read More

Kraig Swensrud, chief marketing officer of Campaign Monitor, provider of email marketing and marketing automation products for small and midsize businesses (SMBs), shares why marketing automation is key to the success of B2C organizations today. Kraig also discusses how marketing automation needs f Read More

There’s nothing more irritating than losing signal in a hotel room, office space or even the comfort of your own home. It doesn’t seem like there’s any method to the madness. But the truth is, if your signal goes, it’s usually for a reason. Here are a few basic hacks that should boost your signal. Read More