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How strong are your influencing skills? Next time you are struggling to get your opinion heard, use one of these 29 tips to sway others to your way of thinking. It may not be magic, but it’s pretty close. Read More

More than 70 percent of small businesses plan on using social media for marketing this year, according to data from Infusionsoft. But not all of those businesses have an actual strategy. Posting content here and there isn’t going to be as effective as going in with a real plan. Every strategy will Read More

According to a 2017 Gallup report, 70 percent of employees are not engaged at work. So for businesses with small teams, keeping employees active and on top of their daily tasks is absolutely essential. Meetings and constant email chains can lead to a lot of wasted time, so having an app that’s spec Read More

Sylvie Mwila-Jonath blazed an unconventional trail to her current position as Head of IT for Torani and her ability to overcome challenges made it possible. Read More

Content creators are aware that not all of their posts are going to receive the same amount of traffic or engagement. There may only be a handful of posts that get a large number of views. Maybe those posts were targeting low competitive keywords, or the topic was trending. Whatever the reason may Read More

Cross-channel engagement helps your customers along their journey more efficiently, prevents wasted ad dollars, and creates more opportunities. Here's how. Read More

Drip campaigns are marketing magic. You create a sequence that nurtures leads from first contact to raving fan, or new users to pro wizards. You set up the content and sequence, then every new person to join the audience gets the specially designed sequence, no matter when they sign up or are intro Read More

As a freelancer, it’s hard to turn down work. We feel like we need to take on everything that comes our way because what if we don’t get another chance? Someday, though, you’ll reach a point where you do need to turn down work. Here are three signs that it’s time to turn down freelance. Read More

Representation matters. That’s more than just a hypothesis; it’s the value proposition on which TONL based its new diverse stock photos business. Read More

Whether you’re aggregating or analyzing data, there are a few basic Excel shortcuts that will save time and help you work faster (check out my advanced Excel tricks here). Read More