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Create a new jingle for Gatti's Pizza incorporating the famous “dial 459-twenty-two-twenty-two and get a Gatti's Pizza Delivered” phrase. The Entries will be available for the public to listen to or view at gattisjingle.com and may be featured in future Gatti's TV, radio, and online marketing. Read More

Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More

Unfortunately, many companies fall victim to mistakes that are a result of allowing the market to wholly dictate their business moves. Because often times, what seem like good ideas at the time, simply are not. The following are some of the most common mistakes that businesses make from this paradigm, that actually end up costing them in the long Read More

I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've been collecting some observations on what makes a good presentation and also drawing from my own experience. Read More

The founder and former CEO of Staples on how technology is changing the way companies interact with their customers. Read More

It used to be that you only had to worry about keeping your customers happy. It just isn't that easy anymore. As small business owners, it is so important to also keep your employees happy. By keeping them happy, you are building trust and security in the respect and performance that your employees not only give you, but give your customers, as we Read More

I often get questions about creating, maintaining, and optimizing an online presence from small businesses and non profits; how to get into search engine results, how to redesign an old site, what tools are available that are useful, inexpensive or free. Read More

Here's how to apply the basic principals of business planning to your social media activities. Start with a plan, then follow it up with plan review, course corrections, and, ultimately, management. Here's how to do that. Read More

If you want to make more money in business, become an expert, get famous, or many other things — the first thing you have to do is learn how to get noticed. But in today's increasingly crowded world, getting people to pay attention to you isn't easy -- unless you've got a list of proven tactics to fall back on. Read More

You can never know enough about your customers, because the more you know, the better suited you are to serve them, to sell to them, and to create for them. Read More