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Users will always push back “irrationally” on any new tech initiative. It's up to you to show them the light. Fortunately—or unfortunately, depending on how long you've been a CTO/CIO—you don't need a cattle prod to get users on your side. Read More

Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your business's best foot forward - all while managing your time and your online presence wisely. Read More

Part of the question that sparked this series was “Are there early warning signs that things could go wrong”. Here are ten that I can speak to from first hand experience, you probably have others — drop'em in the comments section so we can all learn something. Read More

A contact point is any person or resource that allows the customer to be in touch with your company. Your business contact points are the lifeline to your company. As your business floats in space it's critical to have a strong, reliable line out towards your customer who is the only source to get you where you need to go. Read More

There's no denying that the world and certainly the world of marketing has changed. If you're trying to wrap your head around what that might mean for you, here are seven very concrete ways to start viewing the evolution of your marketing strategies and practices. Read More

These are not times for followers. Those who will succeed during the current economic downturn will have the traits of leaders. Read More

When you visualize something you've already begun the creation of it. Whether you want to acquire something or create it, it all begins in the mind. Our minds allow us to see an idea fully assembled before it's been created in real life. Read More

Starting a business is very much like adopting a puppy. Every startup needs nurturing, and when it gets excited, it pees on the floor. Read More

With multiple organizations competing for customers' attention these days, personalization isn't just smart - it is absolutely necessary. True, creating different email messages for different groups is more work, but it's worth the extra effort when your email messages resonate with your customers. Read More

By daring to become an early adopter. Social networking in particular is one realm into which many businesses were loath to venture a few years ago, but its appeal for marketing—especially in a sour economy—is undeniable. Read More