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It’s true: creating a good name for your business or products is crucial to long term success. In general, business names should be short, easy to say and spell and the product or business name should “stick” in the minds of the consumer. That much we know. Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More

The selection of the right product or service is critical. In fact, the choice of a product or service for your business can make or break your business. Choose a product that requires significant production capital when you have none and couldn’t find any, and your business is compromised from the Read More

Measuring and understanding your Web site’s performance is a process that is sometimes placed permanently on the “back burner”. Knowing how and why your site performs the way it does, however, can lead to greater success. Read More

If you’re looking at a new business, make up a business plan, include your goals and financial projections. YOU need to know more than anyone where you are headed. Your business plan doesn’t have to be drawn up by a professional business planner, you can do it yourself. Write down the hard costs of Read More

You work 9 to 5 during weekdays; and so does your spouse. Yet, both of your paychecks are not enough to cover all your financial obligations and needs. You need to pay your rent, utilities, credit cards, car loans, mortgage, kid’s school needs, groceries, and so on and so forth. There’s just too ma Read More

Cities can enhance their economic and social viability by keeping established small businesses from leaving their neighborhoods and encouraging them to invest in their locations. Small business owners may be more likely to invest in the growth of their businesses if they see their surrounding neigh Read More

Business performance measurement and management promote the use of carefully selected key performance indicators to evaluate the performance of a company, its management and employees. Management theory has long recognized that the primary purpose of a company s management is to maximize shareholde Read More

Make sure you monitor the progress of your business:

Good record keeping can show whether your business is improving, which items are selling and what changes are needed. Good record keeping can be the difference between failure and success. Read More

Small businesses dominate the retail business. While big companies such as Wal-Mart, Nordstrom’s, Best Buy, Bloomingdale’s, and others fill the business headlines; about ninety-five percent of retailers in the United States only have one-store outlets. Read More