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Onboarding is a vital interaction between the user and the product. It is one of the first touch points for the user in the process of adopting the product. Onboarding also provides an opportunity for the product to create an endearing impression on the user so that she/he may come back and explore Read More

In the current business environment, information and data separate winners from losers, fast-movers from snoozers.

The key to success is connected to the metrics we track, how we manage to analyze and make sense of them, how we actually go from data analysis to creating an actionable plan. Read More

This article deals with the third road that some companies take where they do business with various government departments, institutions, agencies, and organizations. This is the business-to-government sector and this article will provide a number of reasons as to why companies that operate in the Read More

Needless to say, customer acquisition is one of the most critical factors that determine SaaS growth. So if you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers.

For sustainable SaaS growth, you need to look at: 1) Customer acq Read More

Eliminating silos present in the Customer Experience is a persistent issue companies confront when having independent departments functioning under the same roof. These separate departments have different goals, priorities and even use different tools to accomplish tasks.

This is called the Silo Read More

Customer Success and Customer Experience Conferences in 2018:
50+must-attend CX, Customer Service and Customer Success conferences Read More

In the technology industry, some of the biggest elements that can hurts customer experience — and by that I mean B2B and B2C customers — are overly-complicated product design. You have probably bought something, opened up the box from Amazon, and looked at it like “Where do I begin or how to connec Read More

User Onboarding, in a way, is making sure that your users know everything you know about your product and the problem you tackle with it.

Since you can never stop selling your solution, even to existing customers, onboarding is actually an ongoing process that basically never stops and simply tu Read More

The user interface is the core link in human-machine interaction. The UI creates the basis for a great experience but can only provide a generic structure that incorporates some form of basic orientation.

No matter how simple the interface is, when a user doesn’t (or can’t) bring him or herself Read More

The secret to a steady growth is securing a solid and loyal customer base that constantly contributes to the MRR by a) successfully working with your product for a long time and b) through referrals.

Increasing trial to paid conversion and customer retention rates should be the primary mission o Read More