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If your target audience is similar to the audience that these accounts address, you might want to use this breakdown as inspiration for your own Twitter Marketing Strategy. Additionally, some people use very specific hashtags you might not have heard of and that you might want to try and experiment Read More

A case study that illustrates metrics and tools that SaaS companies need to implement to optimize their customer journey and boost conversion, activation and retention. Read More

Changes in a modern marketing approach are driven by big data, analytics, and customer intimacy.
The tools that enable the process are therefore connected to all those technologies that enable data mining, visualization, and analysis.

But the whole digital transformation for marketing doesn’t s Read More

Different forms of support can be valuable at different stages. But basically, it all boils down to either preventing a problem or solving the problem once it occurred. And that’s why along the whole customer journey it’s necessary to implement proactive and reactive support tools. Read More

A flawless customer experience throughout the entire customer journey involves guidance and support.

Users need to be exposed to specific information but also need to feel in control of their decisions and want to be able to easily access help if they need additional information or if something Read More

After dealing with several applications, you get used to the language developed by UI designers.
You sign up for a brand new piece of software and, most of the times, you immediately understand menus and icons.

A well-designed interface is precious, but knowing what each button and menu does is Read More

A very popular quote, recently revamped through a viral video on education, says that you can’t judge a fish by its ability to climb a tree.

In school, we all more or less receive the same the information and are judged by our ability to process and implement it. No matter what our individual in Read More

Digital disruption forces people to accept and comply with an array of new rules, while they need to learn how to interact with new tools and procedures.
The question is…how can companies optimize the implementation of new technology? And how can employees quickly adapt to continuous changes?
A s Read More

Customer Activation is one of the metrics that decides the fate of most SaaS companies in the long run.
While many startups claim product-market fit through high conversion rates and early customer adoption, in reality, these don’t function as indicators for the revenue that the business will make Read More

Many applications seem incredibly easy at first. Their user interface (UI) is polished and clear. A standard menu with classic icons and maybe a sidebar with common functions which are easy to access follow simple rules that any average user can understand.Complexity in software is not connected t Read More