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It’s not a secret: repeat customers are profitable. On top of that, retention will give you the chance to save significant customer acquisition costs and quickly grow thanks to a much higher customer lifetime value.But how is retention connected to onboarding? Read More

Whereas just a decade ago we only needed to be familiar with a handful of software solutions, nowadays everything we do is connected to a specific application. UI designers have done an excellent job developing a clear and straightforward language that allows users to immediately comprehend the bas Read More

Feel like Twitter is a great tool for driving traffic but not so sure it can have a direct impact on sales? Think again!
In this rebranding strategy case study you’ll learn how one marketer and his team used Twitter and a whole lot of creativity to achieve a HUGE spike in website visits, media att Read More

This Valentine’s day, I’d like to share a story…It’s a beautiful love story that involves all of us. The most romantic love story in tech!
Wait…why should a tech company tell a romantic story?
Let me share something about Felix and Hannah and their seemingly impossible love with you and then you’ Read More

“What are some common (and biggest) misconceptions about working from home?”

To get some real answers, we reached out to a bunch of experienced work-from-home professionals in a wide range of industries, from C-level execs to freelancers and entrepreneurs and every position in-between, to tell u Read More

If you’re trying to market your Saas solution, it is really important to understand how hardware and UI have evolved to make software more accessible over time because accessibility (together with usability) can make or break your software. And most importantly, you need to know where we’re headed Read More

What Hashtags Do successful Twitter Marketers Use?
We analyzed hundreds of Tweets of 30 of the best Twitter accounts to find out!Using the right hashtags means addressing the right target group.
Twitter is one of the most incredibly useful tools for marketers. Engagement, reach, and unique featur Read More

No money, no growth. But, at the same time, no growth, no money.
This is the typical conundrum every startup faces and unless you just came up with a miraculous machine that allows people to travel instantly anywhere in the world, chances are that you’ll have to fight for every single click and cl Read More

An epic 25k-word article on content promotion. Hundreds of tools and links to all the best places where to share your next blog post and attract thousand of clicks to your website. All the nuts and bolts of the content promotion process presented in a clear step-by-step guide that contains a ton of Read More

A solid inbound marketing strategy requires a strong hook. Without the right kind of content, you’re shooting arrows at a non-existent bullseye.
Tools like whitepapers, ebooks, podcasts and videos are vital within a healthy inbound strategy, but variety is the actual key to retaining a loyal audie Read More