Swarmcontent submitted the following stories to BizSugar

Join Userlane and onboarding email specialist Stephanie Knapp as she shares her best practices based on 16 full email series breakdowns consisting of over 153 emails. During the webinar you will gain first hand experience on:

○ Insights and best practices from onboarding emails across top SaaS c Read More
Have you ever worked with a customer success manager? If you work – or have worked – in SaaS, you most likely have. If you are reading this, you might even be a customer success manager yourself.

What you might not have realized is that the original idea behind the concept of “customer success” Read More
The ecosystem in technology is designed in such a way that many people will not know exactly what to do and when to do it when they encounter a software at their places of work or in their day-to-day. This pressing problem gave birth to documentations and manuals that live on various parts of the w Read More
Principal Product Manager of Atlassian, Evan Muchner, says in an interview,

“The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly.”

The explosion of the SaaS model in recent years has been monumental in changing the technological Read More
In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More
A deeper look at the critical steps in the customer lifecycle to streamline your way to customer retention.

By the time the customer comes to you, they have already ended their search journey and they now begin their journey with you. In an ideal world, customers would find your product easily, Read More
The following article takes a first-hand look into the findings of The State of Product-Led Experience, a comprehensive SaaS report conducted by the Product-Led Growth expert, Despina Exadaktylou. In this extensive report consisting of data from 40 top SaaS organizations, Despina was able to uncove Read More
Looking at the status quo of the subscription economy by analyzing 1,500 “company years” worth of data.

The Zuora’s Subscribed Institute hosted an event in Munich to talk about the status quo for subscription-based businesses by looking at data connected to pricing, discounting, churn, growth ra Read More
Building your product management skill set goes beyond just knowing everything there is to know about your product.

In SaaS, only having the technical know-how for a product will not suffice if you want to succeed as a respected and valued product manager who a) knows how to be both a part of a Read More
When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, a bad use case…

Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboa Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!