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The following article takes a first-hand look into the findings of The State of Product-Led Experience, a comprehensive SaaS report conducted by the Product-Led Growth expert, Despina Exadaktylou. In this extensive report consisting of data from 40 top SaaS organizations, Despina was able to uncove Read More

Looking at the status quo of the subscription economy by analyzing 1,500 “company years” worth of data.

The Zuora’s Subscribed Institute hosted an event in Munich to talk about the status quo for subscription-based businesses by looking at data connected to pricing, discounting, churn, growth ra Read More

Building your product management skill set goes beyond just knowing everything there is to know about your product.

In SaaS, only having the technical know-how for a product will not suffice if you want to succeed as a respected and valued product manager who a) knows how to be both a part of a Read More

When you think of the reasons why churn happens, what immediately comes to mind? Perhaps product problems, loss of a key user in the account, a bad use case…

Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboa Read More

A successful SaaS business model that leads to product adoption revolves around three basic principles: Value, retention, and advocacy.

Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increas Read More

We’re living in the era of the customer, there’s no doubt about it. Digital transformation, intense market competition, the ubiquity of (ever-changing) technologies, the proliferation of products and services, and, of course, the internet and mobile technology are all dictating the way businesses a Read More

How do you tell a good story? And most importantly, why should you, as a product manager, learn how to tell a good story?

Let me give a quick example. I recently finished watching a show on Netflix called What If. The protagonist, Lisa, is the founder of a medtech company, and she is trying to g Read More

Even though project management wasn’t a fully-fledged concept until the early 20th century, it’s become, in recent years, increasingly more ingrained in business strategy. Completing a project on time and within budget means accurately tracking multiple tasks and stakeholders. Communicating effecti Read More

You have a great product. You provide great support. But one day, you receive notice that your customer is not planning on renewing.

What happened? What warning signs did you miss?

What can you, as a customer success manager, do to be sure that a) your product is being utilized to the fullest Read More

The massive (and overwhelming) impact technology has had on businesses and the workplace, in general, over the last 10 years is undeniable. But have you ever stopped to think about the impact that technology has on not only your own workplace, but on employee engagement in your company too?

The Read More