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One of the best ways to create a marketing campaign is to kick it off with unique promotional products. While promotional products for your company are available in the form of any item under the sun, it's up to you to choose the most appropriate for your company image and what you're trying to pro Read More

When I first started my business I never thought about selling internationally. It was overwhelming enough just selling my product in my own neighborhood. But now 90% of my business is international. The Internet has made international business more accessible for a small manufacturer and easier to Read More

Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. Read More

Julie Austin invented Swiggies, a nifty little product that makes carrying water to stay hydrated during exercise so much easier and more manageable. Read More

Inventors and innovators are a unique breed. Creative Innovation would like to spotlight those people who have helped change the course of history or simply made life better and easier through their innovative products, designs or processes. We’ll start with the editor of The Woman Inventor, Charlo Read More

One way nonprofits can get the word out about their organization is through public speaking. But not everyone is a great public speaker. Here are some ways the front person of your nonprofit can improve their public speaking skills and get an audience inspired about the cause. Read More

Cold calling isn't fun for most people, but there are ways to make it easier. Starting with warm calls will give you the confidence to keep going even after hearing many "nos". Read More

There are several things to consider when you are starting a new business. Try to predict as much as possible and plan for it. There are other things that you can't plan for that you will only discover when you get into business and start making those mistakes. Just try your best to minimize them. Read More